i work with image, vision and creative direction. as an art director & creative strategist, i collaborate with artists, creative talents, brands and places to shape identities, imagine concepts and build visual worlds that actually mean something. I see image as something global, instinctive and expressive. not just how things look, but how they feel.

01. creative strategy.


creative strategy for artists, personalities, brands and creative projects. i work closely with people and ideas to define clear creative directions, strong identities and vision.

click on the differents profiles to see my work :)

01. artists & personalities.

01. vlad pocol.
02. vanille.
04. charlyne sanogo.
05. camion bazar.
07. anna nero.

02. brands.

02. dolla paris.

03. concepts & cultural projects.

02. aida hotels.
03. ahlam gallery and artist vlad pocol.
04. jaeger-lecoultre.
05. headbutt concept.

01. vlad pocol

swiss artist based in riyadh and paris. Image direction, visual content creation and exhibition concepts.

swiss artist based in riyadh and paris. Image direction, visual content creation and exhibition concepts.

check the artist here.

02. vanille

paris-based techno dj.image direction, content creation and collaborations.creative direction for her side project, headbutt.

paris-based techno dj.image direction, content creation and collaborations.creative direction for her side project, headbutt.

check the artist here.

03. giovana schmitz

swiss personality.content creation, campaign projects and creative concepts.

i collaborated with her on visual ideas and storytelling, helping shape campaigns and digital content.

check the artist here.

04. charlyne sanogo

set designer and object curator based in paris.creative strategy, content creation and collaborations.

check the artist here.

05. camion bazar

dj duo and party curators.creative strategy for social media and content creation.

dj duo and party curators.creative strategy for social media and content creation.

check the artist here.

06. lora sonney

fashion designer based in paris.creative strategy for the launch of her brand.

i assisted her on the ami x ifm prize with creative strategy and content creation.

check the artist here.

07. anna nero

opera singer based in france. creative strategy for social media and content creation.

01. evanbenjamin

swiss fashion brand.consulting and creative strategy for fashion shows in switzerland.

i was involved in show preparation, production and concept development, while also creating content around the project.

check the brand here.

02. dolla paris

parisian brandsocial media strategy & content

check the artist here.

i worked on social media direction, creative concept proposals and content creation.

03. fashion week projects

fashion week assistance and content creation.projects include vivienne westwood, coperni, juun j, kolor, ashi studio.

i supported backstage preparation, production and social media across multiple shows.

01. the feeling of berlin

book launch.creative strategy and social media consulting.

this image was sourced from

@thefeelingofberlin
check the brand here.

02. aida hotels

hotel project. content creation and photography for editorial and magazine use.

check the hotel here.

03. ahlam gallery and artist vlad pocol.

exhibition project in riyadh.
concept development and image direction.

check the brand here.

04. jaeger-lecoultre

women empowerment program production support and behind-the-scenes content.

check the brand here.

05. headbutt concept

creative project mixing art and music.social media strategy and bts content creation.

paris-based techno dj.image direction, content creation and collaborations.creative direction for her side project, headbutt.

check the brand here.